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is a software application and methodology designed specifically
for the Chartered Accounting market. It is designed to achieve
sustained behavioural change in Business Development throughout
the firm.
What is Strategic Sales Director (SSD)?
SSD is a software application and methodology designed to
drive results. Every person within the firm is assigned specific
business development objectives, then measured against these
objectives on a monthly or quarterly interval. Partners then
have a full “line of sight” as to the achievement
of these business development objectives for the entire firm.
Objectives are assigned in the following areas:
- Budget/Target Objectives
- New Business Sales Objectives
- Account Management Objectives
- Activities
- Initiatives
These objectives are then reviewed each quarter/month as
to their achievement or lack of achievement.
This multi dimension focus ensures you are making progress
on all dimensions of person's business development objectives,
not just on billable hours.
Benefits to the Partners:
- Increased accountability for business
development throughout the firm
- Get the team to do what they should be
doing
- Ensure they keep doing it
- Reduce you effort in reviewing their progress.
The structured approach means you can review and set new
objectives very quickly
- Finally the new way to manage business
development with full reporting
Those trained in sophisticated management will recognize
the methodology, its heritage in performance management and
the power the methodology has to consistently drive business
development.
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